Low Cost Marketing Strategies:

For running your business, must go for promote to the business, certainly the question arise how we can promote our business at very limited resources and would like to get best rate of investment on business. Here are some low cost marketing techniques for promote business.

·        Use Every Outgoing Piece Of Paper And Every Electronic As Business Promotion.

For Instances Business cards-Letter Heads-Envelopes-EBills-Receipts-Emails even employees cars past a single sticker on it that convey your business.

·        Writing articles on your business concern topics.

For Instance: - Make account & write topics on blogger – wordpress.org about your product and business.

·         Getting traffic from websites.

For instance: - your business should have forum people can write and correct about your product through this you can engage your costumer as well as potential customers.

·         E – magazines & E – paper.

For instance: - Place your articles on your magazines at different websites and place an add on newspaper website, it is nominal cost for placing advertise on internet through Goggle adverts PPC campaigns.

·         Spend time your online time on business promotion through social media.

For instance: - Make a company active and official account at social media channels e.g. Face book, Google plus, twitter, YouTube, other social media forums where you can engage your target audience.

·         E – mail marketing.

For instance: - Develop your email list for sending brochures and your business update to your customers and as well as send email to potential customers.

Why & What Digital Marketing

Why Digital Marketing

The world is quickly becoming digital. People are consuming digital content on a daily basis. Companies are starting to recognize the importance of getting digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing.

Digital marketing is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Soon all other traditional marketing forms will disappear as digital marketing will replace them altogether.

While some generations will no doubt lament the loss of paper newspapers, books and old fashioned communication methods, new generations who have grown up with internet and mobile phones are already embracing the brave new world of digital consumption.

Digital marketing methods are faster, more practical and versatile than the old traditional ones. Technology has put business in the digital age.  Some of the most common forms of digital marketing are:

• Website (SEO content)
• Blogs
• Internet banner ads
• Online video content
• Pay-per-click advertising
• Email marketing
• Social media marketing (Facebook, LinkedIn, Twitter, Tuenti, Pinterest, Tumblr, G+,etc)
• Mobile marketing (SMS, MMS, etc)

Now let’s highlight some of the key reasons of using digital marketing:

• More affordable than traditional marketing. An e-mail or a social media campaign can transmit the same message to customers for less money than a TV-Ad or a newspaper one. Moreover social media campaigns can reach a wider audience in any part of the world.
• Easier to track results. With a wide range of analytics and data we are able to analyze our own marketing campaigns and find out how the campaign performed and how it can be improved. Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes almost instantly.

The number of consumers. Traditional marketing has lost a huge amount of consumers. Most people read their newspapers on their iPad or some type of tablet. You need to develop your marketing and embrace the digital age.

Importance of Digital Marketing;

First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that's over 40 million individuals.

The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.