Why Digital Marketing
The
world is quickly becoming digital. People are consuming digital content on a daily basis.
Companies are starting to recognize the importance of getting digital and it is
essential that marketing departments adapt quickly to the new circumstances and
actively hire professionals in the field of digital marketing.
Digital
marketing is extremely important, not only because of its
rapid growth but also because it is essentially the future of
marketing. Soon all other traditional marketing forms will disappear as digital
marketing will replace them altogether.
While
some generations will no doubt lament the loss of paper newspapers, books and
old fashioned communication methods, new generations who have grown up with
internet and mobile phones are already embracing the brave new world of digital
consumption.
Digital
marketing methods are faster, more practical and versatile than the old
traditional ones. Technology has put business in the digital age. Some of
the most common forms of digital marketing are:
- Website (SEO content)
- Blogs
- Internet banner ads
- Online video content
- Pay-per-click advertising
- Email marketing
- Social media marketing (Facebook,
LinkedIn, Twitter, Tuenti, Pinterest, Tumblr, G+,etc)
- Mobile marketing (SMS, MMS,
etc)
Now
let’s highlight some of the key reasons of using digital marketing:
- More affordable than traditional
marketing. An e-mail or a social media campaign can transmit the same
message to customers for less money than a TV-Ad or a newspaper one.
Moreover social media campaigns can reach a wider audience in any part of
the world.
- Easier to track results. With a
wide range of analytics and data we are able to analyze our own marketing
campaigns and find out how the campaign performed and how it can be
improved. Of course you can get this data for traditional marketing
campaigns but a digital campaign will allow you to measure the success in
real time, giving you the advantage of planning more effectively and
making changes almost instantly.
The number of consumers.
Traditional marketing has lost a huge amount of consumers. Most people read
their newspapers on their iPad or some type of tablet. You need to develop your
marketing and embrace the digital age.
Importance of Digital Marketing;
First of all, digital marketing is infinitely more affordable
than traditional offline marketing methods. An email or social media campaign,
for example, can transmit a marketing message to consumers for the merest
fraction of the cost of a TV ad or print campaign, and potentially reach a
wider audience.
But one of the main benefits of conducting your marketing
digitally is the ease with which results can be tracked and monitored. Rather
than conducting expensive customer research, you can quickly view customer
response rates and measure the success of your marketing campaign in real-time,
enabling you to plan more effectively for the next one.
Perhaps the strongest case for incorporating a digital element
into your marketing is that digital media forms are quickly overtaking
traditional forms of information consumption. According to the Office for
National Statistics, over 82% of UK adults went online in the first three
months of this year: that's over 40 million individuals.
The bottom line is, the digital age is here, and those
businesses that fail to adapt to the new marketing climate are at great risk of
going extinct sooner rather than later.
